Macy's Premedia Art Production: Digital Mailers & Catalogues
Macy's Digital Catalogue Mailer Production
Working in close partnership with Macy’s creative and marketing teams, I managed the end-to-end production of digital mailers and promotional assets, ensuring strict adherence to brand guidelines, art direction, and visual standards.
I lead a production team responsible for workflow management, review cycles, and quality control, maintaining a high level of scrutiny across all deliverables. The role demands a balance of creative intent and operational execution, ensuring consistent, polished, on-brand assets are delivered accurately and on schedule.
Key Responsibilities
• Oversee end-to-end production of Macy’s digital catalogue mailers
• Lead production workflows, schedules, and review cycles
• Maintain brand, art direction, and visual standards across all assets
• Perform detailed quality control and final approvals
• Coordinate closely with creative, marketing, and merchandising teams
• Deliver high-volume assets accurately and on schedule
